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Eugen Tarnow


    Sales people do not care about analytics!?

    Eugen G Tarnow  December 3 2015 08:47:16 AM
    By Eugen Tarnow, Ph.D.
    Avalon Business Systems, Inc.

    One would think the people closest to the money in an organization would care the most about using analytics.  Data from application sales at Salesforce.com seem to invalidate this assumption.

    While the actual sales of AppExchange apps is not public information, the popularity and number of ratings are displayed.

    The average number of ratings of the overall top 20 pay applications is 584 while the corresponding number for analytics apps is only 14, 2.3% of the total.

    Image:Sales people do not care about analytics!?

    The question is why?  Is it that sales people do not want to be supervised or that their task is so socially complex that a computer app cannot be helpful?
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